We integrate software platforms and data management systems to make data and content exchange simpler than ever.

Organizations spend too much time and money integrating their systems to allow for processes like Single Sign-On (SSO) and basic customer data exchange. SimpleAPI addresses a very technical problem with a non-technical, user-friendly interface. More importantly, we free our customers to focus on their core business—not on complex data integrations such as initial configuration, upgrades, and ongoing maintenance.

Meet Our Team

John Bell
John BellFounder & CEO
John Bell is reThinkData’s President & CEO. As the company’s founder, John is the driving force behind its rapid growth. John has over 25 years of experience guiding IT product development and go-to-market strategies, with a focus on delivering value and innovation to customers and partners, alike. Most recently as Chairman and CEO of Boxwood Technology, Inc., he pioneered a SAAS platform, and business service offering into the leading career center solutions provider for the association industry.
Brian Deitrick
Brian DeitrickDirector of Software Engineering
Brian Deitrick is reThinkData’s Director of Software Engineering with 20 years of software development experience, and 5 years of managing engineering teams. Brian has a proven track record in building a cohesive team environment for the purpose of producing applications and services with great performance, reliability, and high availability of service. Brian has helped many development teams gain efficiency and effectiveness at delivering fast, secure, quality products in predictable timeframes.
Alex Murphy
Alex MurphySenior Consultant, Business Development
Alex Murphy is a Senior Consultant with reThinkData, working on the company’s business development and integration programs. Alex has successfully started, grown and turned companies around in the Talent Acquisition and eCommerce Markets.

Alex is very active in the entrepreneurial community as an Advisor and Mentor. He is a Board Member of FounderCorps, a non-profit that helps start-ups, and is on the Board of Governors of TA Tech, a trade organization for the online recruiting industry.

Turner Williams
Turner WilliamsSales & Marketing Associate
Turner graduated with a B.S. in Economics from East Carolina University. Turner joined reThinkData in 2015 after spending a few years working in various roles, from sales and marketing to fraud detection, in the insurance industry.

In his free time he enjoys hiking with his dogs Toby and Duncan, watching sports, and playing disc golf.

Mary Kay Carey
Mary Kay CareySales & Marketing Associate
Mary Kay joins the reThinkData team with a wide range of experiences leading with specialties in sales, promotions, marketing strategies and tactics, and client relations account and project management. She brings more than 18 + years’ experience in the online recruitment industry most recently at Boxwood Technology as Project Manager for client services and new client implementations. In Mary Kay’s free time she loves to cook and entertain and spoil her 5 grandchildren.
Omari Mayers-Walker
Omari Mayers-WalkerSoftware Developer
Omari is a recent graduate of the General Assembly Web Development Immersive in Washington, DC, and now brings his passion for code and problem solving to reThinkData. He excels at creating simple solutions to difficult problems with a focus on server-side logic. When he’s not writing code, he’s making electronic music, reading a sci-fi novel, or watching football with his cats, Midi and Elvie.
Sankalp Sawant
Sankalp SawantDatabase Administrator
If SimpleAPI were ever to go down, it’s probably Sankalp’s fault. Sankalp has exhibited cautiousness and proactiveness necessary to be a responsible DBA. His Master’s degree in Information Systems coupled with B.S. in Computer Science Engineering provides him with a good technical foundation, helping him to keep SimpleAPI running. Sankalp, in his free time enjoys playing soccer, practicing backyard astronomy and surfing Reddit.